Reklamfilm: Dreyfus Fund (1958)

Jack Dreyfus berättar själv om filmen i självbiografin A Remarkable Medicine:

One day Freddy Dossenbach and I were having lunch at Schwartz’s. Over the Swiss cheese and liverwurst, I broached the subject of a TV advertisement for the Fund, with a live lion. Fred liked the idea and his firm went to work on producing it. They did a splendid job.

The commercial had a majestic lion coming up out of a Wall Street subway, walking casually past a news dealer, into our lobby at 2 Broadway, jumping up on a block of wood, and freezing into the Dreyfus Fund logo.

This one-minute commercial was accompanied by the wonderful lion music of Saint-Saens’ “Carnival of the Animals”. During the lion’s walk, an announcer, in a quiet voice, said:

“The Dreyfus Fund is a mutual fund in which management hopes to make your money grow, and takes what it considers sensible risks in that direction”.

The advertisement was a great success. Nobody got tired of the lion, or the music. That was fortunate because we had to run the same ad thousands of times.

Källa: Jack Dreyfus hemsida

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